Selected Work Headlines
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Selected Work Headlines 〰️ Let's chat to discuss more 〰️
Brief:
Growth of women’s business share across owned digital platforms (apps and eCom) via new seasonal processes and reporting , content strategy, and paid media experimentation.
Role
Snr Director Strategy & Growth.
Client
Nike Women EMEA.
Brief:
Grow apparel business, and grow and commercialise free activity app users (Nike Run Club). Produced Webby award wining AI running experience in partnership with Google.
Role
UX Strategy Director (ecom & apps).
Client
Nike Running EMEA.
Brief:
Global Research Project to drive the growth of core basketball footwear across all GEOs. Output led to the development of AI product finder experience and internal reclassification of footwear.
Role
Digital Transformation Consultant.
Client
Nike Basketball Global.
Brief:
Help CEO and Digital Leadership team define how to leverage Salesforce and CRM strategy to grow awareness of Holiday Cottage booking offer to take share back from Airbnb, and develop a strategy to increase retention rates for bookings. Workshops and Framework delivered.
Role
UX Strategy Director (ecom & apps).
Client
National Trust (UK).
Brief:
Inspire the CEO and senior leadership team via a series of workshops and thought leadership presentations on the future of AI, Extended Reality (XR), Digital Media, and Data (CRM) strategy.
Role
Digital Transformation Consultant.
Client
Cancer Research UK.
Brief:
Relaunch-owned channel marketing materials (digital and physical) and tone of voice (inclusive of rebranding) to capture and retain a younger audience. Develop a Membership strategy and supporting transformaative operating model.
Role
Marketing & Membership Innovation Consultant.
Client
British Cycling.
Brief:
Develop and project manage content and experiences for Tommy’s first-ever flagship digital store in Düsseldorf, DE. Briefed to create a mix of experiences that would both make consumers’ shopping journey easier (connecting across physical and app/eCom) and generate PR and organic media pick-up.
Role
Marketing, Experience, & Retail Innovation strategy.
Client
Tommy Hilfiger.
Brief:
Build and deliver a social and content strategy to organically connect and grow a community of makers across multiple social channels without a media budget, in parallel with a series of events across Europe to pick up earned media. Represent Converse at AdWeek on a panel discussing organic community growth.
Role
Brand Comms Strategy.
Client
Converse EMEA & Global.